Every year, Razorfish, one of the world’s most renowned interactive marketing companies, publishes its digital outlook report.
I have just read the report, and I recommend it to anybody who is engaged in any internet marketing business.
Here are some excerpts from the report:
* Advertisers will turn to “measurability” and “differentiation” in the recession.
* Search will not be immune to the impact of the economy.
* Social Influence Marketing will go mainstream.
* Online ad networks will contract; open ad exchanges will expand.
* This year, mobile will get smarter.
* Research and measurement will enter the digital age.
* “Portable” and “beyond-the-browser” opportunities will create new touchpoints for brands and content owners.
* Going digital will help TV modernize.
* Social media usage will result in more influence.
* Social advertising will grow up.
* The portable social graph will fuel marketing innovation.
* Not just friends, but friendsters, will start to matter.
* Social influence research will become more important than social measurement.
* Marketers will organize around Social Influence Marketing.
* The intranet will join the Web.
* Your CEO will join Facebook.
If you are willing to learn how to be successful in online marketing, I could help you by sharing with you effective online marketing tips, tools, secrets, techniques and resources.
Register for my free online marketing coaching newsletter by clicking this link http://www.leadsleap.com/go/20792
Warm regards and God bless
Ancel Fernandes
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